We help B2B AI, SaaS, data-platform and industrial technology businesses turn complex technology into revenue.
Senior product, GTM and venture operators, AI-enabled, embedded on the work.
Six focused areas of work. Click any card for the client problem it solves, what we help create and the outcome you get.
We help clients move through the full commercialisation journey. We do not stop at strategy. We help define the product, prove buyers will pay, shape pricing and packaging, design the GTM and support the move into delivery and scale.
The senior team brings prior experience from product, GTM, venture and commercialisation work with major B2B technology, data-platform, industrial, energy, defence and financial services businesses.
Logos represent prior senior team experience, not necessarily clients of Triggerfish Ventures.
B2B AI, SaaS, data-platform and industrial technology businesses have no shortage of capability. The problem is turning that capability into products buyers understand, pricing that holds, a GTM that converts and ventures leaders will back.
Too often, work stalls between product, commercial, marketing and sales. AI adds more possibility and more noise. Founders and operators need sharper product decisions, faster commercial evidence and a clearer route from product to revenue.
Triggerfish Ventures helps close that gap.
We are built from the ground up for the AI era. That does not mean AI replaces expertise. It means senior practitioners can work faster, test more options, gather better evidence and spend more time on the judgement calls that matter.
Traditional consultancies are trying to bolt AI onto models built around leverage, large teams and time-based billing. Triggerfish starts from a different place: senior expertise, AI-enabled delivery, flexible expert networks and commercial models aligned to progress.
CommercialisationOS is our AI-enabled commercialisation engine. It helps us compress the heavy lifting behind market intelligence, customer insight, proposition design, pricing, business-case modelling, GTM planning and sprint delivery.
But it is not just an internal delivery method. Where useful, we also turn the work into reusable client-side tools, workflows and decision assets — so your team can continue the commercialisation effort after the sprint ends.
That might include an opportunity scoring workspace, customer validation database, pricing assumptions model, GTM narrative builder, account prioritisation tool, venture dashboard or AI-enabled research workflow.
The goal is simple: solve the immediate problem and leave behind the capability to keep moving.
CommercialisationOS is modular by design. Some components are proven delivery workflows; others are configured for each client depending on the problem, data, tools and team capability.
Modules can be used by Triggerfish during delivery, configured as client workspaces, or packaged into reusable tools that support continued execution.
Every Triggerfish engagement is designed to create two forms of value.
First, the commercial output: the proposition, pricing, GTM plan, business case, venture roadmap or pipeline plan needed to move forward.
Second, the reusable capability: the tools, workflows, data structures, prompts, models and decision assets that help your team keep going after the engagement.
We call this platform-enabled commercialisation. It means clients do not just receive recommendations. They receive a repeatable way to keep making better product, GTM and revenue decisions.
Productised engagements with clear durations, deliverables and the brief they are built for.
A commercial product definition for an AI capability: buyer, use cases, pricing, packaging, business case and a route to first paying customers.
AI, data and platform businesses that need to move from capability to product.
Repositioned ICP, sales motion, pricing architecture, partner plan and a 90-day pipeline plan.
B2B SaaS, data platform and industrial technology businesses where growth has stalled or fragmented.
An investable venture proposition with validated customer demand, business model, GTM plan, operating model and launch roadmap. Ready for pilot, investment decision or first market test.
Founders, corporates and CVC teams building a new B2B venture alongside the core.
A sharpened proposition, buyer evidence, pricing direction and a focused plan to turn an existing product into pipeline and revenue.
Scale-ups where the product exists but the commercial engine is not yet converting.
Embedded senior product or commercial leadership on the work: roadmap, pricing, GTM and revenue accountability, without a full-time hire.
Founders and scale-up CEOs who need senior product or commercial muscle on the exec team.
If the question doesn't fit a sprint, talk to us. Senior-led, fixed scope, built around the outcome you need.
Tony Barnett and Stephen Deadmon bring senior operator experience across AI product, B2B growth, venture build and enterprise GTM. Together they have built Triggerfish Ventures as a senior-led, AI-enabled studio for founders, scale-ups and corporate venture teams turning complex B2B technology into revenue.
Senior growth strategy and proposition development operator with extensive independent advisory experience. Tony helps founders and leadership teams turn complex technology into sharper propositions, clearer buyers and practical routes to revenue.
LinkedIn
AI product, venture build and enterprise GTM operator with over 25 years' experience. Stephen has led product commercialisation, GTM and venture work across B2B technology, data platforms, energy, defence, financial services and infrastructure.
LinkedInWe work through focused sprints, fixed-fee programmes, milestone delivery, fractional retainers and outcome-linked upside. More transparent, more accountable, better aligned to value.
Scoped outcomes and predictable cost. No open-ended time and materials.
You pay against shipped artefacts and decisions, not days on a timesheet.
On-tap senior advisory and execution muscle for growth leaders.
Shared exposure to the commercial result, where it is the right structure.
For venture builds where we co-create value over time.
Reusable client workspaces, AI-enabled workflows, templates, models and decision tools configured as part of the engagement.
A 30-minute conversation with a senior partner. No deck, no pitch. A sharp first read on your product, GTM or venture challenge.
